Y Combinator-backed RegistryLove is officially debuting its universal bridal registry service today, and it already has 3,000 brides-to-be signed up to use it. And 750 of those signups occurred before the website itself was even finished. That speaks to the demand – and also the potential – in the newly hot “weddings” vertical which has recently been under attack from all sides, from wedding websites to photo-sharing apps.
With RegistryLove, the idea is simple: any store, one registry. No single store has everything a couple wants to register for, and many couples would like to include unique items they adore from smaller merchants, or even local shops without an online presence, on their registries.