Vidyard, a Y Combinator alumnus and enterprise startup that sells a video marketing platform with embedded analytics tools to businesses to help them track and monetise video content, has closed a $6 million Series A led by Canada’s OMERS Ventures. Existing investors iNovia Capital and SoftTech VC also participated, along with a personal investment from Eloqua‘s Jill Rowley.

Michael Litt, founder and CEO of Vidyard, said the investment round will be used to build on ”significant momentum” in its business — with plans for growth including integrating more third party marketing products with the Vidyard platform and product development work to enhance the platform’s feature set. Vidyard already integrates with third party marketing automation platforms Eloqua and HubSpot.

Read the full article on Techcrunch