In today’s web environment, where there are more mobile phones than toothbrushes around the world, and where smartphones are increasingly becoming consumers’ go-to computing devices, publishers who have yet to build a web site may be best focusing their development efforts mobile-first instead of building for the desktop environment. To help publishers reach new users on mobile devices, a new startup called Strikingly wants to enable publishers to quickly and easily build mobile web experiences. The company, which is part of the current Winter 2013 Y Combinator class, is launching a platform that will create a framework for mobile web sites that can take as little as 30 minutes for users — even those with little or no development experience — to build.

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