Strikingly, the mobile Web site builder we profiled when it was part of Y Combinator’s Winter 2013 class, is honing in on the Southeast Asia market to leverage the region’s rapidly increasing smartphone penetration.

Strikingly’s platform is designed to let people with little or no Web development experience build mobile-optimized sites in a few minutes. Since we first wrote about Strikingly in February, it has redesigned its dashboard, added new templates and customization options, and improved SEO by enabling subdomains. The platform’s app store also has new products that allow users to integrate platforms like FacebookSoundCloudGoogle Maps and Twitter into their sites.

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