Life is painful for those of us who try to manage our daily workload in Gmail. The stars, the labels and filters, Google’s inaccurate “Priority Inbox” ranking system, the extensions… well, they all sort of help out. But my inbox is still a mess and yours probably is, too. Until someone comes up with a vastly superior communication protocol (one of those frighteningly ambitious problems), a new startup called Streak is trying to create order from the inside.

Part of last year’s summer Y Combinator class, the company is bringing customer relationship management (CRM) functionality directly into Gmail. Right now, most people who are trying to track customers are using separate systems (Gmail plus Salesforce, for example). The process of forwarding emails into these systems or replying out of them via email requires extra work on the part of the user.

Streak is a much faster way to keep track of customers right there in your gmail. No more copy-paste.