Y Combinator-backed Smarking found a technology gap in parking industry, and the three founders decided to fill it with a smart parking solution.

Designed for parking garages, the Smarking service, making use of big data, analytics and the cloud, to help parking managers maximize pricing and availability based on usage patterns and other factors that could affect demand like weather, flight schedules and special events.

Co-founder and CEO Wen Sang says the parking issue caught his attention for a number of reasons, mostly because nobody had thought to this point to apply modern data analytics to parking garages. This, in spite of the fact that they had been collecting data for years.”