Y Combinator-backed Posmetrics, a new tool to help brick-and-mortar businesses collect customer feedback via the iPad, is today making its public debut. The company has designed its online surveys to run on the tablet form factor, and be simple and fast enough that a customer could complete a survey while at a business’s point-of-sale or checkout. Initially, the startup is targeting hotels, but says its platform would also work in retail, at restaurants, airlines, or any where else where there’s interaction between the business and the consumer.

Posmetrics began as a computer science project from two Harvard underclassman, Merrill Lutsky (CEO) and Erik Schluntz (CFO), who felt that the current methods businesses use to collect customer feedback were broken.

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