Lawncare and landscaping are areas that have remained largely un-”disrupted” in the whole software eating the world trend that’s been going on in recent years. If you’re in one of the 80 percent of American households that have a lawn, chances are that you either take care of mowing and upkeep yourself, or you have hired a local lawncare provider you’ve found the old fashioned way, through a recommendation of someone you know — research shows that fully 98 percent of the $74 billion landscape industry business marketing is done through customer referrals. Getting a quote on lawncare is usually an in-person affair, and booking and payments are not often conducted through the web or a mobile phone.

Lawn Love is a new startup launching out of the Summer 2014 batch of Y Combinator that aims to add a layer of tech-enabled ease to the process of finding, booking, and paying a landscaping or lawncare provider. Essentially positioned as a Homejoy for lawncare, Lawn Love has built a web platform that works as a two-way marketplace with the aim of bringing more efficiency and protection to both sides of the business transaction.