Y Combinator CEO and Partner Michael Seibel on how to cold email investors.

Topics

00:00 – Intro

00:17 – Make it short, i.e. 60 seconds or less to read

00:58 – Interested in: the problem you’re trying to solve, what your solution is, have you launched, do you have growth, how big you think the market could be, do you have cofounders, are you technical, and do you know something about the problem that you think is controversial.

1:38 – Not interested in: a long history of how you came up with the idea or jargon (see: customer pitch vs investor pitch)

2:17 – Send your email from a company email address with your name in it

3:05 – Decks aren’t required but use a common format if including one

4:02 – Track opens

4:14 – Don’t make it long

5:27 – Don’t immediately request an in-person meeting

6:04 – Don’t send multiple follow-ups quickly

6:26 – Don’t forget to describe what your company does