In a startup’s never-ending battle for new users, data is king. When the decision to put that shiny signup button down here vs. up there can mean the difference between 40 percent of new visitors signing up instead of 20 percent, good data analysis can be what puts food on the table.

YC-backed analytics service Heap wants to make analytics better. They want to help you to code less, but grow more.

With many analytics tools (whether its something built in-house, or something like Google Analytics’ event tracker), the decision to track a new metric can take days to implement. First, you’ve gotta decide what you want to track. Then you write and test the code — or, in the case of a bigger company, you wait for one of the engineers to write and test the code (a task that’s probably somewhere around 200 items deep on their to-do list.)

Then you wait. Since you weren’t capturing that specific data before, it’ll be a few days before enough data trickles in to be meaningful.

Heap, meanwhile, captures everything from the day you install it onward. If a user clicks on an image, it’ll log it. If they’re pressing keys on the keyboard because your UI incorrectly implies that’s what they should do, it’ll log it. Every click, every page view, every form submission — if it’s something their lil’ blurp of JavaScript can capture, they log it.

Read the full article at Techcrunch

Try Heap Analytics and stop having to write tracking codes for everything