Exec is the latest project of Justin Kan, YC alum from Kiko and the eponymous Justin.tv. It’s a simple task service that lets you get anything done quickly and with zero guesswork. Get groceries, get your house cleaned or even web research of any kind, for $25 flat fee per hour.

Exec has been in testing the last few weeks, but Kan already has some meaningful anecdotes to share. A friend’s scooter ran out of gas on the way to a late night at the office, took a cab the rest of the way and booked an Exec at 6:26pm. An hour later, the vehicle was on site and refueled. Kan’s goal is to orient the site towards whatever a user might want (that’s legal, of course), and he says that someone has already managed to order an original piece of art for a birthday they’d almost forgotten.

Exec is available now in San Francisco and can also be booked on iOS. They’ll be expanding to new cities shortly.

More coverage at Forbes, Techcrunch, Venturebeat, The Next Web, GigaOm, AllThingsD, PandoDaily, and SFGate.