Founder Jakub Krzych on the Estimote vision:

Our primary area of interest at this moment is brick and mortar retail stores. More than 90 percent of transactions worldwide are still made in physical venues. More importantly, more than half of consumers who visit stores have smartphones, and that number is growing rapidly.

Thanks to popular communication technologies such as Bluetooth and WiFi, there are exciting new opportunities to understand how people behave and engage with products in stores.

New data and communication technology can be used to improve customer experience, bringing in new revenue streams for retail stores or cutting their costs. We call this smart retail.

We are currently piloting our solutions with the largest retailers in the United States and Europe. We have also launched preorder sales of our Developer Kits, which consist of sample beacon devices, as well as our SDK, which enables mobile developers and retail consulting agencies to add micro-location context to their mobile apps.

Read the full article at Techcrunch