“It’s now easier than ever for hardware manufacturers to crowdfund new products, thanks to platforms like Kickstarter and Indiegogo. But what happens when those crowdfunding campaigns are over? Increasingly, hardware startups hope to carry forward the momentum from successful campaigns to accept pre-orders for their products.

Y Combinator-backed Celery wants to be the platform they use to easily integrate pre-orders into their websites. And it just raised $2 million to do so.”

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