Virool, which is part of the current Y Combinator Summer 2012 class, has launched a self-serve platform that will let any YouTube user increase their video views through placement in Facebook and mobile apps.

Its platform works like this: On the publisher side, Virool provides an API that developers can use to hook into the platform and deliver relevant videos to their users. Video producers who want to use the system can link to their YouTube videos in Virool, providing keywords they’d like to target and relevant geographical markets they’d like to see videos appear in. They can pay as little as $10 to promote their content, which is then pushed out to Virool’s network, to appear in any number of mobile or Facebook applications.