Tastemaker (YC S12) launches a personalized interior design service for the rest of us - world class interior design starting at $400

Tastemaker, the online interior design service that matches you to the right interior designer and then delivers a custom decorating package right to your door, launched today. We check out the cool new service, and chat with Co-founder and CEO, Joe Fraiman.

An online interior design company carrying the tagline "Design for everyone," Tastemaker aims to make personal interior designer services easy and affordable. The service is a little bit like Match for decorating: you take a visual design personality quiz, answer some questions about your maddening design 'ish (Boring bedroom? Cluttered living room? No problem) and share a little about your project budget. Next, Tastemaker's personalized service matches you with three potential interior designers—for free. You choose the one that suits your needs, and the fun begins!

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Think personalized interior design consulting for the rest of us—or expertly guided DIY decorating. (All with a click of a mouse!) Pricing ranges from as low as $400 up to about two grand on the splurge end of the tastemaking spectrum.

Tastemaker launches today in San Francisco, Los Angeles, and New York, but the company has plans to expand and Fraiman notes the business model is set up to scale for additional cities fairly quickly as demand grows.