MobileWorks launched last summer with a simple, yet big mission: Build a viable alternative for Amazon Mechanical Turk and in so doing create a motivated, happy and accurate virtual workforce. While Mechanical Turk has its appeal, as a way to hire cheap labor to complete basic tasks through an online, crowdsourced marketplace, but the system is set up in such a way that workers tend to be anonymous, underpaid, don’t have much incentive to do good work, and largely ignored by Amazon.
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So far it seems to be working, as the company announced today that its workers have collectively completed one million commercial tasks since launch. What’s more, companies have effectively outsourced five continuous years of work in the last year by hiring its cloud-based crowd, which the team believes is a testament to how much businesses can accomplish by collaborating with a virtual labor pool.
