iCracked (YC W12) Takes On The Geek Squad With Worldwide Local iPhone Repair

Sometimes the genesis of a startup happens just like this: Guy buys iPhone. Guy breaks iPhone. Guy then pays Apple way too much to fix said phone, grumbling ensues. Guy breaks phone again. Roommate breaks phone. Then, a lightbulb goes off. This is what happened to A.J. Forsythe when he was a student at California Polytechnic State University. He and his friends broke their iPhones more than a few times, so he decided to teach himself how to fix it. Then, like any good entrepreneur, he turned that solution into a business. Forsythe started charging people at school $75 per fix, set up a few social media accounts to hawk his services, remodeled his room into a repair shop, and iCracked was born.