Advice


Sales Advice for Technical Founders

You can have the best product or service, but if no one knows about it or understands the value, you won’t survive. In this post I’ll go over how to identify and prioritize low hanging leads, how to get in front of these leads, and what a successful sales conversation looks like.

YC Application Advice from African Startups

Over 250 people attended the YC Lagos Meetup at Paystack HQ. Guests stayed for over five hours to hear eight Nigerian and Ghanaian alum share their stories. Here’s their advice for companies interested in applying to YC.

Three Paths in the Tech Industry: Founder, Executive, or Employee

When people ask me for tech career advice I find it helpful to lay out the three paths I’ve encountered most in my career: founder, executive, and employee. I wrote this post though because when I talk to people about their careers I’m surprised at how often they focus on only one of these paths without taking the time to consider other options.

YC’s Essential Startup Advice

A lot of the advice we give startups is tactical; meant to be helpful on a day to day or week to week basis. But some advice is more fundamental. We’ve collected here what we at YC consider the most important, most transformative advice for startups. Whether common sense or counter-intuitive, the guidance below will help most startups find their path to success.

The Customization Curve

A few months ago, I was talking to a startup about how individual customers wanted them to do different things. I think about this optimization as operating along three variables: cost of customization, happiness generated, and cost to support that customization. The goal is to find a level of customization that makes as many customers as possible happy while not incurring support costs – through personnel or burn – that would kill your company.

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The Two Most Common Mistakes Growth Stage Founders Make

In this Office Hours excerpt, Ali Rowghani shares the two most common mistakes growth stage founders make. They are: 1. Not recognizing the job description changes as you grow. 2. Rushing or forcing hiring.

How to Get Started with App Store Optimization

The key challenge for organic strategies for mobile is app store optimization, commonly known as ASO. ASO is the process of optimizing elements which allow an app to have the maximum visibility for specific search terms in Google’s Play Store and Apple’s App Store. This post covers how to get started.

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