BloomThat (YC S13) is Latest Startup to Stop and Sell the Roses

"Venture capitalists are letting a thousand flower sellers bloom.

The latest to raise funding, BloomThat, offers Web and mobile apps that let users select, pay for and have flowers or live plants delivered by courier within 90 minutes to a recipient in their address book.

Investors in BloomThat’s new $2 million seed round include SV Angel, Ashton Kutcher and Guy Oseary’s A-Grade Investments, Joe Montana, Alexis Ohanihan, Ron Rofe, Oliver Jung, Garry Tan and Baron Davis."

Read the full story on WSJ.com