Pathjoy (YC S10) makes a maid service for the masses with easy web booking, now launched in the SF Bay Area

Adora Cheung, co-founder and CEO of Pathjoy, said her goal is to make maid service “ubiquitous” — a basic service for a broad audience, rather than a luxury for the rich.

To make that happen, Cheung and her brother/co-founder Albert are offering four main twists on the traditional cleaning service model. First, she said Pathjoy is more affordable, charging only $20 an hour, compared to the $40 charged by most other cleaning services. (The default apartment cleaning on Pathjoy takes 2.5 hours, so it would cost $50.) Second, it’s more convenient, because you can book, cancel, and reschedule cleanings from the Pathjoy website, rather than having to call. Third, Pathjoy performs a background check on every cleaner, then bonds, insures, and trains them, so you’ve got some assurances of high-quality service.

Those are probably the important points for the customers, but Cheung said there’s a fourth goal — making sure the cleaners are well-treated too.


Even though it’s officially launching in the press today, the Pathjoy site started offering cleaning in the Bay Area back in July. Cheung said the site had “hundreds” of customers last month, and that it’s doubling or tripling every month.

Read the full article on Techcrunch

Snapjoy (YC S11) launches its iOS app, making it easy to browse all the photos in your life

I’ve been using Y Combinator service Snapjoy for some time now to host all of my photos and I absolutely love it. What I dig about it so much is that it lets me go back and see all of my photos that I’ve uploaded in a lovely timeline view, something that came out before Facebook’s own Timeline.

The last time you heard from me about Snapjoy, I was playing around with its iOS app, which was in private beta. I snuck out some screenshots because I’m a photo geek and luckily they weren’t too mad. Having said that, the app is now available to the world, and it’s even better than when I shared it with you last time.

First, head on over to Snapjoy and sign up if you haven’t already. Then, import all of your photos from services like Flickr and Instagram, or upload them from your hard drive. Or all of the above.

Now download the app for iOS.

Read the full article on Techcrunch

Perfect Audience (YC S11) launches self-service Facebook ad retargeting

Perfect Audience, a five-person startup based in Mountain View, Calif. and Chicago, recently received $1.1 million in seed round funding from a variety of venture capital firms and angel investors; not only in the U.S., but from others around the world.

Brad Flora, Perfect Audience president and co-founder, refers to the platform as an AdWords-like tool for Facebook, because the do-it-yourself platform allows anyone to sign up and use the platform within 6 minutes or less.

A summer project to help marketers place banner ads across the Web from a DYI platform turned into the Facebook retargeting platform after Flora gained access to Facebook Exchange. Tests revealed that the cost per click on Facebook was sometimes about 40 times better than the CPC across the Web.

Flora points to a brand getting a $1.65 cost per client from Google remarketing vs. 75 cent cost per click from Perfect Audience. "Now they do Facebook retargeting through us at about a 29-cent CPC," he said.

Read more:

Streak (YC S11) raises $1.9M from Chris Sacca, Redpoint, Floodgate, Crunchfund. CRM-in-the-Inbox service is growing 71% monthly.

Streak has raised $1.9 million for its CRM service that uses a Google Chrome extension to share your email and track deals through your GMail inbox.

Investors include Battery Ventures, Chris Sacca of Lowercase Capital, Redpoint, Floodgate, Crunchfund, and a host of VC partners and angel investors such as David Tisch and Michael Birch, who founded Bebo. Streak will use the funding to expand its team and focus on building out its mobile efforts.

Read the full article on Techcrunch

MyVR (YC W12) raises $1.4M from SV Angel, Chris Dixon, to attack the $85B vacation rental market

MyVR, a San Francisco-based startup that graduated from Y Combinator in March, sees a big opportunity to help owners and operators alleviate the offline pain of managing their vacation rentals and help bring them new (or at least more regular) business. Co-founders Jonathan Murray and Mike Stachowiak are both owners themselves and initially built MyVR as a side project to help solve their own frustrations with the process.

After interviewing hundreds of other owners, they discovered they weren’t alone. So, today, the team of seven is officially launching MyVR, which gives vacation rental owners a website builder along with marketing software that enables them to gain an online presence and manage their marketing in one place.

What does that mean? Users create a site (plans start at $12/month after a 30-day free trial) and upload photos of their rentals and relevant info — like property descriptions, rates, etc. — and MyVR automatically generates a fully-functioning website with full-page photos and a centralized calendar for availability (with online booking coming soon).

Read the full article at Techcrunch

Glassmap (YC S11) launches the way for local businesses to make custom location-aware mobile apps

Glassmap, the YC-backed location startup launched at the beginning of the year as something of a “Find My Friends” app for Facebook users, is today introducing a new vertical for business customers. With the debut of “Glassmap Business Solutions,” as the system is being called, both brands and local brick-and-mortar retailers can take advantage of the technology Glassmap built in order to better target customers on an individualized basis.


One example of how this could be used for retailers, comes from Glassmap’s business solution alpha testers. Some have been experimenting with a feature that could target consumers as they enter rival businesses by pushing a special offer from their own shop.

Read the full article on Techcrunch

Referly (YC S12) raises $1M to bring affiliate commerce to everyone

Referly, a YC-backed company that makes it easy for anyone to earn a bit of money while sharing links to products they adore, just raised $1 million in seed funding.

Investors include New Enterprise Associates, Ignition Partners, 500 Startups, Jeff Lawson (CEO of Twilio), Elliot Loh, Eileen Burbidge, Ullas Naik, Michael Liou, Damien Tanner, Matt Monahan, and Carter Rabasa.

Danielle Morrill, the company’s CEO, is pretty frank about using the funding to go all out or go home. They’ll use the funding to hire a back-end engineer to scale up the service. Referly has about 10,000 users now and is growing 45 percent month-over-month.

“Funding is not actually success. Success is being cash-flow positive, especially if you’re in a transaction-based business,” she said.

Read the full article on Techcrunch

Heyzap (YC W09) launches the easiest way for mobile gamers to play with their friends

Heyzap has convinced more than 8.5 million mobile gamers to download its social app for mobile games in the past year. Now, it will enable gamers to go a step further by making it easy for friends to play with each other. 

Previously, players used Heyzap to manage their games, discover new ones, and see what their friends were playing. The new Heyzap “play with friends” feature makes it easy for users to start playing games together with a few taps on the touch screen.


ReadyForZero (YC S10) now detects when payments happen automatically, making it easier for consumers to get out of debt

Y Combinator-backed financial service ReadyForZero, which focuses on helping Americans pay down their $2.5 trillion in personal debt, is expanding its feature set today to include online payments. The new addition, a part of ReadyForZero Plus, will detect when you have new deposits in your bank account, and will then immediately advise you how to spend that money to more quickly pay off your loans, credit card bills, and more – before it burns a hole in your pocket.

Read the full article on Techcrunch

LendUp (YC W12) raises from A16z, Start Fund, Google Ventures, Kleiner Perkins, Kapor to disrupt payday loans

New Y Combinator-incubated startup is entering the fintech scene today, aiming to disrupt payday loans and consumer finance. LendUp, is leveraging technology to redefine the payday lending experience, bringing a new level of innovation and transparency to an industry that desperately needs disruption. And the San Francisco-based startup is launching today with funding from an impressive group of VC firms and angels including Y Combinator, Kleiner Perkins, Yuri Milner’s Startfund, Andreessen Horowitz, Google Ventures, Thomvest Ventures, Kapor Capital, Bronze Investments, Founders CoOp, Data Collective, Garry Tan, Harj Taggar, Alexis Ohanian and others.

At a basic level, LendUp is direct lender and has created a way to use small-dollar loans as an opportunity for consumers to build credit and move up the financial ladder. Consumers who have poor or no credit can apply for and receive small-dollar, short-term loans (up to $250 for up to 30 days). But it doesn’t stop there. The company’s mission is to use small-dollar loans as a way to help customers build credit and move up the financial ladder.

Read the full article on Techcrunch