The odds are that if you’re under 30 and play video games, you’re already aware of Twitch. If you’re older and don’t play games, then you’re not one of the 45 million unique visitors per month that flock to the social live streaming site. Over 600,000 everyday gamers — as well as game developers, publishers, and even professional gamers — use the site to broadcast to the world every month. The site’s growth helped it secure $20 million in funding this week.
Studios showcase exclusive gameplay demos of new games like Activision’s (ATVI) Call of Duty: Ghosts through Twitch. Professional video game players can chat and connect with fans directly through live streamed practice sessions, all the while making money from the advertisers that are lining up to be part of this newfound phenomenon. As the exclusive streaming partner of ReedPOP, the largest producer of pop culture events in the world, Twitch broadcasts games and other content from events like New York Comic Con and Chicago Comic Con and indie video game shows PAX East and PAX Prime.