This Is The Hottest Online Video Service You’ve Never Heard Of (time.com):

How many gamers does it take to catch a Pokemon? 1.1 million, apparently. That’s how many people played the Game Boy classic Pokemon Red—together—on the video game streaming website Twitch.tv in February. As the game streamed online, people used a chat client to submit 122 million button inputs, often simultaneously, to control the movements of the main character as he pursued his quest of becoming a Pokemon master. It was an impractical but oddly hypnotic way to try to beat a video game. After two and a half weeks of wildly scrolling through menus, running in erratic circles, and occasionally defeating enemies, the gamers collectively toppled the Elite Four and saw the end credits roll. But the true victor of the endeavor was Twitch.tv itself, which is quickly becoming one of the hottest entertainment properties on the Web.