Organizers for events such as music festivals operate on a high risk business model, paying upfront costs
of potentially millions of dollars that must be recovered from ticket sales. When too many tickets go unsold, these costs aren’t recouped, resulting in a painful net loss for the event organizer.

The Ticket Fairy is a startup in our current Summer 2015 class that runs a complete event marketing platform that helps event organizers quickly and efficiently reach more attendees to fill up empty seats. Event organizers on average see an average 25 percent lift in ticket sales when using The Ticket Fairy.

TechCrunch’s Josh Constine wrote about the Ticket Fairy in a story published today:

“If you convince all your friends to go to a concert, shouldn’t the promoter give you a discount? Now they can with The Ticket Fairy, a full-stack events marketing and analytics suite coming out of stealth from Y Combinator today.

The Ticket Fairy’s goal is to make sure all its clients’ events sell out. Promoters let The Ticket Fairy sell their tickets, run their analytics, and handle ad buying in exchange for a fee on each ticket sold.

The startup sells 100% of an event’s inventory when it can, but sometimes exclusivity contracts with ticketers like TicketMaster mean it can only sell the 20% that a promoter has the right to distribute on its own. Eventually, though, co-founders Ritesh and Jigar Patel say The Ticket Fairy hopes to earn promoters so much money that they ditch their contracts and sell everything through its platform.”

Read the full story in TechCrunch here.