One of the problems with fashion magazines is that they lack the element of personalization and curation that is entering the online fashion industry and retail world. Kendall Herbst, a former fashion editor at InStyle and Lucky magazines is hoping to change that with a new fashion startup launching today. YC-backed StyleUp is a daily personal fashion recommendation service for women that takes into account your location (i.e. weather) and personal style to give you stylized outfit suggestions each day.
On StyleUp, you sign up for the daily email by taking a 30-second survey to determine your style. You are shown various pictures of styled outfits, and you choose which outfit identify. You also include your location because each outfit recommendation is tied to the weather where you are, and you pick when you want to receive each email (i.e. in the morning before work, or the night before so you can plan ahead).