“Collaborative consumption marketplaces have taken off in recent years to let people share many of the big ticket items in their lives: houses, apartments, cars. A new startup called Style Lend is gunning to be the go-to site for sharing the big ticket items that are sitting in women’s closets.
Essentially an Airbnb for high-end dresses and accessories, Style Lend is a peer-to-peer marketplace where women can list and rent items for a fraction of their original retail cost. Most women can relate to having at least a couple items in their closets that cost a lot of money, but get very little wear: That one special occasion dress, or designer handbag. These kinds of items stick around because they aren’t quite candidates for consignment. She loves them and wants to keep them, but the truth is that they stay in the closet 95% of the time.”