Y Combinator-backed Spoil is looking to take the pain out of gift-giving with the launch of its personalized gift concierge service…

Give Spoil a description of a friend, acquaintance, or relative’s interests and personality, and they’ll send them a gift picked out by a dedicated shopper who knows a specific category of products very well.

As a gift-giver, you don’t know what your recipient will get until they do. All you know is which gift tier you paid for on the site, with prices currently ranging from $35 for the entry-level package to $500 for the “Black” tier…Spoil co-founder Cristian Asenjo compares using the service to getting someone a gift card. You know how much you’re putting on the card, and you know roughly where they’d like to spend that much money, but you’re not picking out the exact gift they’ll receive.”

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