YC welcomes SparkGift to the W15 batch: 

“‘I hate gift giving,’ Peggy Mangot, founder of a startup called Spark Gift that launched on Friday, told me the other day. I knew Mangot a little bit from her time as an executive on the Google Wallet team, so when she said this, I told her it sounded a lot meaner than the Peggy I know.

‘It’s just that I’ve been a DIY investor and saver since I was very young. Saving and investing is important to me. That’s why gift-giving is especially hard,’ she said. ‘Our culture is very much focused on commerce so every gift you see out there is commerce. Giving a savings instrument like an investment is not something that many people do.’

But people did at one time. I remember receiving gifts of savings bonds as a child but, over time, that kind of gift has largely gone out of style as interest rates have dropped and the process to buy them has remained cumbersome.

Enter Spark Gift. Mangot, the CEO, along with co-founders Tia Gao and Bob Haigler, have created a service that lets people give the gift of stocks or exchange-traded funds via email in denominations as low as $20. The goal is to make it easy to give the gift of an investment to young people.”

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