As an avid shopper, I tend to buy clothes, jewelry, and accessories from both big-name stores as well as smaller boutiques. But as a whole, some of my most coveted items in my closet are from local boutiques who carry designers and fashions that you would never be able to find at stores like Bloomingdale’s. But while I can peruse the boutiques of Chicago, I can’t access the smaller boutiques in New York, LA, San Francisco and other cities without visiting those areas. Until now. Enter Y Combinator startup Shoptiques, which aggregates inventory from local fashion boutiques and puts it online. The company is launching today, and announcing an undisclosed amount of funding from Andreessen Horowitz, Greylock Partners, Benchmark Capital, SV Angel, Y Combinator and other angels.

As Vidisheva explains, many of these local boutiques don’t have an online presence and find the whole process challenging. Shoptiques takes the hassle out of creating an independent store online, setting up inventory and payments infrastructure and also helps market these stores as well. It’s similar to what Etsy has done for artisans and craftspeople.

Leena Rao via techcrunch.com