While collective consumption has really taken off in the last year thanks to the Airbnbs and Ubers of the world, carpooling and ride-sharing have been around a bit longer. But for the last few years, a number of ride-sharing startups have been making headway in areas where carpooling traditionally has lacked, like safety — the biggest obstacle standing in the way of mass adoption for collective consumption startups. While there isn’t a whole lot of differentiation among the ride-sharing set, Ridejoy is looking to change that.
For those unfamiliar, the YC-backed startup brings people together for long-distance road trips (which they define as those trips over 50 miles), allowing drivers to “sell” their extra seats to riders for cheap. Now that it has 3K active rides listed at any given time and some money in the bank, the startup is looking to expose its ride-sharing experience to a new audience with the launch of a new iPhone app.