As more and more brands release products with extremely limited availability, consumers have resorted to camping out, spending hours in digital queues, or paying upwards of 400% over retail for coveted items like limited edition sneakers and apparel.

Restocks is a company that launched out of our Winter 2016 class that does all the hard work of finding he most in-demand items, with a subscription service which alerts users of the availability of popular but hard-to-find products. Restocks has created the first central place where stock information is stored and pushed out to the people who care most about it, with software that tracks 45,000 products in real time.

TechCrunch’s Matthew Panzarino wrote an in-depth review of Restocks this week:

“Over the past couple of months, I’ve purchased more items through
Restocks than any other mobile commerce app aside from Amazon. And I’d
wager that aside from a couple of statistical outliers each of those
purchases were for more money on average.

Restocks is
the answer to a simple question: What if you could target the world’s
most ravenous purchasers at the exact moment they’re most likely to buy
some of the world’s most sought after products?

Restocks is app that drives purchasing via push notifications when
highly anticipated shoes and streetwear brands (for now) release or
re-stock items. It’s also cost me hundreds of dollars over the few weeks
I’ve been testing it. From limited release Nike shoes to boutique
brands like Supreme, Reigning Champ, Concepts and Kith — each purchase
is a push notification and a couple of taps away.

Restocks is on my home screen. Amazon isn’t even home screen worthy.”

Read the full article here, and check out Restocks here.