At just about a year of age, Referly may be a tad young to be making its first acquisition.

But the San Francisco-based startup is doing just that today with the purchase of 500 Startups-backed LaunchGram.

Basically, LaunchGram was a service that kept people up-to-date on upcoming product releases. Because Referly also appeals to people who like to curate products and earn extra cash off recommendations through affiliate revenue, there was a big overlap in their customer base, CEO Danielle Morrill explains.

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