Prizeo is a startup aiming to channel celebrities’ social media influence into funding for charity… Co-founders Bryan Baum and Leo Seigal are familiar with the fundraising world, having founded the Aloysius Society, a student philanthropy organization, while at Oxford. (That’s also where they met their co-founder and CTO Andrej Pancik.) 

But will celebrities actually get on-board? Well, Prizeo has already attracted some big names. For example, the company launched a campaign with celebrity chef Jamie Oliver on Friday, where the grand prize is a cooking lesson with Oliver in London, all expenses paid. Seigal said the campaign has already raised tens of thousands of dollars for the Jamie Oliver Food Foundation, and “inspired hundreds of ‘messages to Jamie’ off the back of a tweet and Facebook post.” Past participants include comedian Stephen Fry and the boyband JLS (whose grand prize was “the ultimate boyband experience” with JLS and One Direction).

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Win a cooking lesson and meal from Jamie Oliver on Prizeo