One of Posterous’ first “clients” is Coca-Cola, which is definitely a good first start. Coca-Cola is using Posterous for its NCAA “Dept of Fannovation” where people can come up with ideas to improve the experience of being a fan, and a chance to win $10,000.

Coca-Cola’s use of Posterous revolves around the “post moderation” feature. Any Posterous site can be enabled so that anyone can email The site owner can then moderate those posts, and publish them with a single click. This feature can be used to crowdsource images, video, and text from users.

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