“With the shift to mobile devices, businesses today have a need to reach their customers wherever they are – and that includes marketing to their customers outside of email alone. A Y Combinator-backed startup called Outbound wants to help today’s marketers run campaigns that go beyond just tracking “opens and clicks,” and can also reach customers using mobile-friendly channels like push notifications, SMS and even in-app messages.

The problem is something with which Outbound’s co-founders, Dhruvkaran Mehta and Josh Weissburg, are personally familiar. The two previously worked together at the car-sharing company Getaround, where Weissburg was focused on activation and Mehta was the engineer who worked on growth alongside him.”