Moltin joins the W15 batch of Y Combinator: 

The three founders of Moltin, a member of the 2015 Y Combinator winter class, like many fellow members birthed their company idea out of necessity, coming up with a way to solve an entrenched problem they were facing.

In this case, they were working for a design agency in England, and they found adding e-commerce functionality like a shopping cart to a website was too hard and often expensive.

They decided to simplify it by creating an API-based framework that would become Moltin. The idea behind the product is to make it easier for developers to add e-commerce functionality with a few lines of code, Adam Sturrock, CCO at Moltin explained.