One of the main problems with buying designer clothing off of eBay and other auction sites is that there is really no guarantee that the item you are purchasing is actually what it appears to be. Despite a crackdown by eBay on counterfeit designer goods, the site still has a problem with fakes (though eBay will refund you if an item is fake). YC-backedLollipuff is an auction site that fully authenticates any designer clothing and accessories it sells.

On Lollipuff, the founders employ a combination of human expert authenticators with a patent-pending process to ensure that the goods on the site are real. For now, Lollipuff focuses on three of the most designer brands on auction sites: Chanel bags, Christian Louboutin shoes, and Herve Leger dresses. When a seller applies to sell on the site, the startup asks for specific photos that will be able to show whether a dress, bag or pair of shoes is a fake. All the items sold are either lightly used or brand new.

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