A new startup called Hiptype wants to bring the bring all the analytics data that have become standard on the Web to the world of e-books.

Hiptype’s co-founders, James Levy (CEO) and Sohail Prasad (CTO), describe the product as “Google Analytics for e-books.” They say they were collaborating on an e-book of their own about big data, and they were surprised to find that the information available via the big e-book stores is limited to download numbers/sales, user ratings, and reviews. There are other products trying to provide more detailed analytics, but they require publishers to go through a specific store.

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