Social media sites like Facebook have become a central part of the lives of many families, letting them keep tabs on each other’s lives through pictures. But they’re not for everyone. My mom and dad, who live in the U.S., have no interest in joining Facebook. They are okay with email, and my dad will even video Skype if his wife, my stepmom (a computer scientist, as it happens), sorts it out for him. But you know what? They still really love it most of all when I send them a real letter with photos of me, my husband and our two kids. And you know what else? I’ve really fallen off the wagon where letters are concerned. I’m terrible at finding time to sit down and write them, and then getting around to sending them.

So I was especially excited to hear about HiMom, a YC-backed mobile app, part of the current class, that lets you create postcards from pictures you’ve taken on your phone, and then send them to your parents — or anyone else you’d like to keep in touch with on a regular basis. To me, it seemed like the perfect union: it takes something I am already doing to record and create things (using my phone) and matches it up with how my parents like to get their content (in a physical form).

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