“There are a number of ways member-based organizations can network online – Facebook, shared calendars, Meetup.com, etc. – but these groups today still struggle to keep members engaged and informed about upcoming events and other activities. A startup called GroupAhead is working to solve those challenges by introducing a platform that allows any organization to have their own dedicated mobile app for communicating with members.
The Y Combinator-backed company was founded in 2013 by ex-Googlers Brian Glick and Julian Frumar, who met while at working at YouTube. And Glick more recently was involved in launching the Google+ Communities platform, which gave him further insight into how groups communicate.
“We spent a lot of time looking at the space and thought there really aren’t good solutions for very close-knit, very personal, very intimate communities that get together in person,” explains Glick. “And we’re also living in a world now where smartphones and tablets are in everyone’s pocket or in everyone’s home, and they offer a way to connect in a tighter way than was possible before,” he adds.”