GoCardless, the Y Combinator-backed startup founded in 2010 by Oxford graduates Hiroki Takeuchi, Tom Blomfield and Matt Robinson, is today launching a new product called PayLinks which aims to be something like a Bit.ly for payments. With its dead simple interface, anyone can create a shortened, tweet-friendly link in around 60 seconds, the company claims, allowing you to start collecting money online immediately.

These payments can either be one-off requests (throw in on the keg!), regular/subscription-based (subscribe to my blog!), or pre-authorized. The latter, which makes sense for B2B scenarios, lets a company collect a pre-authorized amount over a pre-determined period of time.

Read the full article at Techcrunch