Glassmap, the YC-backed location startup launched at the beginning of the year as something of a “Find My Friends” app for Facebook users, is today introducing a new vertical for business customers. With the debut of “Glassmap Business Solutions,” as the system is being called, both brands and local brick-and-mortar retailers can take advantage of the technology Glassmap built in order to better target customers on an individualized basis.

One example of how this could be used for retailers, comes from Glassmap’s business solution alpha testers. Some have been experimenting with a feature that could target consumers as they enter rival businesses by pushing a special offer from their own shop.

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