Even the best products or services don’t sell themselves, which makes way for everybody’s favorite professional: the salesman. Despite their often mercenary, compensation-driven ideologies, salespeople are the lifeblood of any organization. Unfortunately, the CRM and communication software tools they rely on are traditionally created by engineers who have never been within 100 yards of a “dial for dollars” power hour, or a dinner meeting potentially worth $500,000. As a result, existing solutions are unnecessarily cold, inefficient, and limiting in their design.

“Pretty much everyone uses Salesforce, but I’ve never met anyone who says they love Salesforce – have you?” Elastic and Close.io engineer Phil Freo says.

Close.io, which launches today to solve this problem, is the first commercialized software product released by of sales-as-a-service consulting startup and Y-Combinator alumni Elastic (FKA, SwipeGood). Frustrated with the solutions available elsewhere in the market, Elastic built a custom solution for its team of 20 salespeople.

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