Companies looking to monitor their web presence interactions have no shortage of analytics service providers to turn to. But in most cases, what they’ll get when they do set up an analytics solution is a database of numbers, which still have to be crunched by data scientists before they can be turned over to frontline staff and used to drive customer interaction policy and action. Custora, a startup looking to provide online retailers with insight about their customers, wants to shorten the loop on data gathered by organizing its analytics around questions rather than spreadsheets in its new 2.0 release.

Read the full article in Betakit