Y Combinator Close.io, a startup that aims to improve communication and customer management for sales people, has raised a round of funding from Bebo co-founder Michael Birch, SV Angel, Spark Capital and David Tisch.

Close.io was born from ElasticSales, a sales-as-a-service platform that provides both software and manpower that lets startups outsource their sales functions on demand. ElasticSales pivoted from SwipeGood last year. Elastic actually developed Close.io in-house to increase the performance of their sales people. But as co-founder and CEO Steli Efti explains, the startup saw a potential in marketing and developing their “secret sauce” for clients.

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