“Growth hacks” can be extremely helpful in driving viral growth early in a product’s path to product market fit. However, sustaining long-term growth and reaching hundreds of millions of users requires a scientific approach to growth. In fact, growth experts resoundingly say that “growth hacking” isn’t in their vocabulary or something they relate to their work. “Hacking” implies a haphazard / gut-driven approach, and the reality is quite the opposite. Startups that have seen amazing growth have developed teams and processes that are intentional, exceedingly metrics-driven, and thrive on experimentation. We talked to 25 of the experts who have driven this growth programs and have included their advice in this guide.
Jul 20, 2017
Gustaf Alstromer, YC’s newest Partner (formerly product lead for Growth at Airbnb) joined a panel with Ed Baker, (former Head of Growth at Uber), to share tips on growth experiments and team dynamics at a scaling company.
Jun 22, 2017Anu Hariharan, YC Partner on the Continuity Fund, sat down with Sarah Friar (Square, Salesforce) and Jason Child (Opendoor, Groupon, Amazon) to dig into the job of a CFO at a scaling company.
Jun 20, 2017Glenn Kelman, CEO of Redfin, talks through how he built his board of directors, and shares lessons-learned.
Jun 15, 2017Ali Rowghani is CEO of Y Combinator Continuity, where he invests in and advises growth-stage startups. Questions include: How do you retain executives? What are the most common mistakes you have seen growth stage founders make? What does an ideal board look like?
Jun 14, 2017Co-founder of Airbnb, Joe Gebbia, sits down with Reid Hoffman to talk about scaling the product for Airbnb, and how they thought about designing the full chain of the travel experience (not just the accommodations element).
Jun 6, 2017Jason Kilar is the former CEO of Hulu and Vessel, and an early executive at Amazon. He joined us at The Scaleup Offsite to talk about establishing and scaling a company’s culture.
Jun 1, 2017