True Link offers a financial protection service that helps senior citizens live happily and independently longer. In a typical year, 11 million seniors lose a total of about $52 billion to fraud and financial entrapment. For these people, the problem is devastating. Half of our customers describe financial victimization as one of the five worst problems in their lives.
As a financial services company, we’re producing a tangible product. We replace seniors’ existing checkbook and credit card with a new Visa card we issue, which has extra safety features that protect them from fraud. When there is a charge on the card, we see it in real time, evaluate whether it is fraudulent, and decline payment for fraudulent charges.Feb 8, 2015