E-commerce brands don’t actually want to annoy you with their frequent mass email campaigns — though that’s often the effect.
Bizzy is a company in our current class that helps e-commerce companies send fewer, better, more effective emails, without the need for a big budget or a marketing department. Bizzy’s platform determines if and when to send an email to a certain person, depending on the likelihood that they will make a purchase, and formulates the most effective message to target the customer’s habits.
Bizzy’s clients boast as much as 1200% better sales than they had with other email marketing platforms, while sending 60 percent fewer emails.
TechCrunch’s Jordan Crook wrote about Bizzy in a story published this week:
“The process starts when the ecommerce brand plugs in the customer
database to Bizzy. From there, Bizzy puts those customers into various
buckets, ranging from folks who signed up to be on the email list but
have never purchased to folks who made a purchase yesterday to people
who haven’t made a purchase in a few months.
Based on their various buckets, customers receive different campaign emails with copy that fits their customer life cycle. Bizzy generates the copy for their clients, giving them the ability to edit that in any way or send it off as is.”
Read the full story on TechCrunch here.