The key challenge for organic strategies for mobile is app store optimization, commonly known as ASO. ASO is the process of optimizing elements which allow an app to have the maximum visibility for specific search terms in Google’s Play Store and Apple’s App Store. This post covers how to get started.

Many ecommerce or content websites with mass appeal have a global audience, even if they are intending to focus on just one country. However, depending on your product or content you might want to go the extra step and intentionally target international users. The decision to focus your site on an international audience is a big leap forward and there are many logistic and technical complexities to work through.

Eli Schwartz is the Director of Marketing, APAC, for SurveyMonkey. After a year and a half leading SurveyMonkey’s marketing efforts in Asia, I have gleaned insights about the…