by Dominika Blackappl8/8/2016

Design doesn’t have to be complicated, intimidating, or expensive. In an earlystage startup design serves one purpose: helping you understand your users. Tothat end, design encompasses more than formal product execution, logos andlayouts, it also means user observation, clear messaging, MVP specs, concisepitches and more.I’ve set out to create a set of free tools to demystify design and help foundersmaterially improve their user understanding. This is the second tool in theseries.

by Dominika Blackappl8/1/2016

Design doesn’t have to be complicated, intimidating, or expensive. In an earlystage startup design serves one purpose: helping you understand your users. Tothat end, design encompasses more than logos and layouts, it also means userobservation, messaging, MVP specs, concise pitches, and more.I’ve set out to create a set of free tools to demystify design and help foundersimprove their user understanding.