Sometimes it takes a bit more time to get something right — especially when it’s technically challenging.

That’s why Amiato, a Palo Alto, California-based startup, labeled itself as one of the “off the record” Demo Day companies when it graduated last spring from the Winter 2012 class of Y Combinator. But today Amiato, which was previously known as Nou Data, is coming out of the shadows with a product that seems like it could be well worth the wait.

Amiato has built a tool that lets companies, websites, and apps perform comprehensive A/B test analysis on their products at big data scale. What’s especially compelling is that from end to end, Amiato can be used by relatively non-technical product managers, requiring no assistance from engineers or IT administrators to make the most of the tool — all that’s necessary is a knowledge of SQL, which many PMs have, or the ability to work a translation tool that speaks SQL.

The company, which currently has 7 full-time staffers and has up until now been testing with a handful of lighthouse users, has attracted $2 million in funding from some big name investors including Y Combinator, Data Collective, Andreessen Horowitz, Ignition Partners, Data Collective, and others. Today Amiato is coming out of stealth mode to open up to more private beta customers to test the product for free.

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